ResearchThe market is already talking.
Customer research
Read your reviews like a detective, not a fan
Your one-star reviews are a positioning brief in disguise. A repeatable way to mine them for the language your real buyers use.
Field notes on getting clarity.
Positioning, customer research, and go-to-market — written for first-time founders who'd rather know than guess.
Positioning · 01Pick one segment. Own it.
FeaturedPositioning
“Everyone” is not a customer: how to find your beachhead
The fastest-growing startups almost never start broad. They pick one painfully specific segment and own it completely. Here's how to choose yours — and why your gut is usually wrong.
GTMDo one channel properly.
Go-to-market
One channel beats five: the case for going narrow first
Spreading across every channel feels productive and ships nothing. Why your first GTM motion should be a single, scored bet.
TeardownWho it's for. Why you.
Teardowns
Teardown: what a great positioning statement actually says
We rewrite three real (anonymized) founder taglines into one sentence that says who it's for, what changes, and why you.
Field notesShip the experiment, not the post.
Founder notes
The week I stopped writing blog posts and started running experiments
A founder diary on swapping the content treadmill for one testable hypothesis a week — and what it did to the pipeline.
GTM · pricingStop guessing the price.
Go-to-market
Willingness to pay is a research question, not a guess
Pricing isn't a number you pick in a spreadsheet. Four ways to surface what your beachhead will actually pay before you launch.
ResearchListen where no one's selling.
Customer research
Reddit is the most underrated dataset in B2B
Where your buyers complain when no vendor is listening — and a light process for turning threads into ranked pains.
One clear idea, every Tuesday.
No content treadmill. Just one sharp, usable note on positioning or go-to-market — the kind you can act on the same week.
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