Stop guessing who to sell to.
FounderMast studies your startup, your competitors and the market — then tells you exactly who to target, what to say, and what to do next.
50–200 developers
Three questions decide whether you grow.
Most founders can't answer them.
Most AI tools generate content.
We generate clarity.
Content is a commodity — you can get it anywhere. The hard part is knowing what's true about your market. That's the part we solve.
Not this
- Blog posts
- Ad copy & creative
- Social media calendars
- AI-generated images
This
- The exact segment to target
- The message that lands
- Where you beat competitors
- Your next experiment
From a one-line description
to a defensible strategy.
Every recommendation traces back to a source. No black box, no generic prompts — evidence you can point to.
Research
We read your site the way a skeptical buyer would — then go wider, into the places your customers actually talk.
- Your website & positioning
- Competitor sites & messaging
- Product reviews & ratings
- Reddit & community threads
Analysis
Signals get ranked, not just listed. We score segments by pain, reachability and willingness to pay.
- Customer segments, ranked
- Core pains, in their words
- Positioning gaps to own
- Channel hypotheses scored
Recommendations
One clear answer to each question — with the evidence behind it, so you can defend the call to your team.
- Your beachhead segment
- A positioning statement
- One channel to start with
- One experiment to run
Six answers. One page.
Zero hand-waving.
Best customer to target
The single segment worth your focus right now — and why it beats the obvious choice.
A positioning statement
One sentence that says who it's for, what changes, and why you.
Key customer pains
Ranked by how loudly the market complains — in their language, not yours.
Top competitors
Who you're really up against and the gap they leave open.
One acquisition channel
The first place to show up — chosen, not guessed.
Your next experiment
A concrete move to validate it all — runnable this week.
Know who to sell to before Friday.
Paste a one-line description of your startup. Five minutes later, walk away knowing exactly who you're targeting and what to do next.
No credit card · Your description stays private